After you've settled into Facebook's advertising platform you should begin to recognize the tools available to you and understand the value you can squeeze of them.
Social media managers are under a constant pressure to be up to date with the latest and greatest practices for marketing efficiently on Facebook. So it is always pertinent to take a few minutes and explore the full set of tools offered both by Facebook and at your disposal.
As a social media manager myself, I think it best to share, what many consider to be possible, little known or ‘secretive info' squirreled away on Facebook and here are 4 to consider from Buffer.
1. Pages to Watch
Though we’ve written about the Facebook Pages to Watch feature in the past, it still warrants a top mention here because of its awesome capabilities. Marketers can follow up to 100 different brand pages, allowing for a quick comparison of page activity (filtered by top posts over the previous 7 days), engagement and audience growth to your own.
To access the Pages to Watch feature, click “Insights”
Then find the Pages to Watch tab – directly under the “5 Most Recent Posts” section.
Add the pages you’d like to watch to your list. Once they’re added, hover over the name, click, and watch the magic happen. Facebook provides a detailed view of every one of their posts from the current week. This allows you to quickly check the top posts from every page you follow in a matter of seconds.
4. Audience Insights
One of my favorite hidden Facebook marketing features, especially with the prevalence of paid advertising, is Audience Insights. Facebook’s Audience Insights provides detailed information about your target audience so that you can create more relevant content. The more relevant content that you deliver, the further your Facebook advertising dollar will go.
It’s also an amazing tool to create interesting and engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. SproutSocial dug into their demographic data to create a fun infographic for their blog and various social media channels – proving that the opportunities are endless.
5. Create custom app icons
I was so excited when I discovered this Facebook marketing feature because customizing your page’s app icons really gives it a unique touch that many other brand pages don’t have.
Here’s how to take your Facebook apps from this:
First, add the apps that you would like to use on your page. At Buffer we currently have Instagram, Twitter, YouTube, and MailChimp set up.
Second, create your app icons using a program such as Photoshop, Sketch, or Canva. Facebook recommends that file size be 111 x 74 px and no larger than 1.2MB. Be sure to use recognizable brand colors and high-quality icons from websites such as Picons or dribble.
Once your app icons are created and your apps are installed, find the “Manage Tabs” option on your page under “More”
Then, click “Add or Remove Tabs”
There you’ll see all of the Facebook apps that you’ve installed. Hover over the app and click “edit settings” and then “change” next to Custom Tab Image. Upload your image and you’re all set!
7. Facebook Pixel
For social media marketers looking to measure ROI on social media, utilizing the Facebook Pixelis an absolute must. Facebook provides detailed instructions on setting up your Facebook Pixel for the first time. And have no fear, you don’t have to be a developer to easily set it up.
- Go to your Facebook Ads Manager
- Click Actions > View Pixel Code
- Highlight the code and then copy the code
- Paste it between the header tags of your website
- Note: If you’re on WordPress you can use a plugin such as Google Tag Manager to easily host all of your website tracking codes such as Google Analytics and others.
The Facebook Pixel allows you to:
- Build Custom Audiences from your website for remarketing
- Optimize ads for conversions
- Track conversions and attribute them back to your ads
If you’re spending money to advertise online, social media ads may very well earn you the biggest returns, but it’s important to closely track your results.
We cherry picked these handy items from the entire list of “11 hidden facebook marketing features”. Read the read over at Buffer here –> Buffer.com
Stay tuned fellow marketer!
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