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2:41 How do you determine the design style and approach
3:20 Write a user story (Creating User Profiles)
4:58 Mind Walking Exercise (Creating an empathy map)
8:41 Writing simplified Brand positioning statement
9:42 Competitor Matrix
13:07 Perform a “Fit Check” for compatibility
22:34 How do you determine the voice and messaging?
23:28 Examples of messaging.
25:32 How do you manage the project with the client and the team?
28:00 Establishing a “Straight Line” for design and development.
29:20 Site map.
29:42 Example of final site design.
31:37 Examples of design as it is applied across multiple touch points (signage, interior/exterior architecture)
34:39 Summary and Tips
Use the guide above to fast forward to whichever topic you are having the most trouble with, or need improvement in.
Stay safe fellow marketer.
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