Have a GoPro at home? Check out how the folks over at GoPro skyrocketed their marketing campaigns using content!
It may be self-explanatory, but with an item like a camera, the folks are GoPro quickly realized that the best way they could show off what their camera could do, was by producing content with users playing with their GoPro's.
This was back in 2003. Flash-forward to today and GoPro's are practically the standard now. You've probably seen a video or two they've produced because the footage looks amazing, but the important takeaway is the content!
Take a look for yourself in the video below
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