This information is essential for anyone building their brand.
Simply achieving new platforms of success doesn't automatically mean that your brand will grow equally as successful. Understanding what elements you can control and leverage to help build your brand are crucial to recognize early and like any endeavor – it takes hard work and starting with the right foundation.
Recognize that in today's marketplace, the buyer has the power. With a virtually endless array of online services/products being offered, and with review's of vendor's ever so prominent the buyer has the power. All they have to do is a quick 5min search into your business online to consider whether to buy your product or, potentially, dozens of others.
Independent research is all the buzz in today's digital age so with that many eyes watching you, take the time to lay the proper foundation to help bolster the chances of building a potent brand. Consider these 5 points we've cherry-picked from Neil Patel over at Quicksprout (check 'em out below)
1. Head shots
I am immensely thankful that we’ve moved beyond the Glamour Shots era. Still, the people who used those portraits throughout their professional lives had the right idea.
When you start to promote your personal brand, you want to be easily recognizable, and you want people to take you seriously. I have a number of professional head shots and photos that I use across my online properties for consistency.
As my appearance changes (and, yes, I do age…or mature), my head shots get updated.
Take pictures that represent the personality you’re trying to portray, and use those images across all your social channels, websites, gravatar accounts, and author bios.
3. Your elevator pitch
Let’s say you and I meet in an elevator. I strike up a conversation that quickly leads to your work. You’ve got about 30 seconds to explain what you do.
Can you condense your job or brand down into a short pitch that’s clear and gets the point across?
This pitch isn’t just for personal connection opportunities. The same brief statement can be utilized throughout social channels and online bios to help followers and prospects best understand who you are and what you bring to the table.
Write up what you do and what makes you valuable, and don’t be afraid to make it detailed. Once you have the information down, start trimming.
Keep trimming until you get it down to a strong, impacting statement.
5. A defined audience
Defining your area of expertise is only part of the journey. You have to know to whom you’re catering. Building a brand is useless unless you’re targeting the right people.
You have to define your audience so that any content you create is relevant, your marketing turns heads, and you can eventually monetize your brand.
Think of it like a game of darts. You score if you hit the board, but you score higher if you hit dead center. Without a target, you’re just throwing darts blindly.
When you know your audience, you can:
- create highly valuable content specific to their needs
- generate offers that will provide solutions to their greatest problems
- create brand advocates who will embrace your message and help spread it for you
- identify the best ways to engage your audience
- identify places to find them
Defining your audience takes time and research, but without a clearly defined audience, you’ll never grow your brand.
8. A personal brand audit
While you’re in the process of creating your personal brand, you likely already have public information available about you.
Before you push the growth of your brand, take the time to audit your online presence. Do extensive searches for your name and identity online.
This can help you manage anything that doesn’t mesh with your brand image as well as show opportunities for your branding campaign once you get started.
This isn’t a one-time audit, either. Schedule routine reviews of your personal brand to monitor how you appear on the web.
9. Create a personal website
A website isn’t just a place to toot your own horn.
You certainly want to show off your expertise and the work you’ve done. You also want to make sure you control as much real estate around your brand as possible.
A branded website is another source of content that will show up at the top of the search results when people search for information about you.
Having a website ensures that you stay in control of the top search results rather than allowing third-party sites to shape your online image.
11. Build on Feedback
Even when we look into a mirror, it’s not easy to define ourselves and understand who we are. It’s just not that easy to form an objective opinion of ourselves.
Use the feedback from others you know to build the framework for your personal brand. Ask people you trust, e.g., colleagues, friends, family and co-workers, to describe you with just a few adjectives. You can also ask additional questions like:
What do you think I’m good at?
What do you think my weaknesses are?
What are my greatest strengths?
The tip about headshots is a funny one which many may not take into account for much, but is a quick item to keep up to date. The last one listed it also a good one to remember. Be open to criticism from others; use that criticism to understand how others see you, whether online or in person. If you want to learn even more tips for building your brand, check out the other 10 points Neil Patel chats about in the remainder of this article here –> quicksprout.com
Thanks for stopping by fellow marketer!
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