In March 2016, Facebook announced that they currently had 3 million advertisers on their ad platform. As of a few days ago, that number has drastically risen by another million to a staggering 4 million, and the craziest part? The tacked on another million in just under 7 months! Do the math!
Incredible as that is, the lasting impact this has on online business owners is keeping up with the best practices in both content marketing & SEO (more content marketing though)
Anyway, this lead to discover another interesting, and slightly unrelated stat: Facebook's active advertiser are only buying it's video ads at around 20%. Marketing land did a little digging and actually discovered that a large % of Facebook's advertisers are non-US based, surmising that many countries with poorer cell signals benefit less from a video ad.
What might also surprise you, also in a different way, is how many of Facebook’s active advertisers are buying its video ads: more than 20 percent. That might surprise you, given how much attention Facebook and people outside of Facebook have put towards its video ads business, particularly since it rolled out autoplay video ads and in light of the recent hysteria over some erroneous video ad measurements.
But the stat doesn’t necessarily signal that Facebook’s video ad business is overblown. More than four million new video ads were created on Facebook in the past month. Instead, the fact that the majority of Facebook’s advertisers aren’t buying its video ads may have to do with the fact that more than 70 percent of those advertisers are outside of the US, and Facebook’s adding the most advertisers in southeast Asia, where people are most likely checking Facebook on poor cell signals that are served better by Facebook’s slideshow ads or text-and-photo ones than video spots.
Another interesting tidbit released was that 30% of the active SMB's (small marketing businesses) are women-owned.
With this level of activity, make sure you are staying on top of the latest marketing tactics for your business and not get pulled to be lost forever inside the supermassive brand hole that is Facebook.
Till next time fellow marketer!
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