this list is a must and should bring in a LOT more traffic and sales
A step by step of 10 marketing methods to bring in more sales…wow. So what is this list all about? Does it involve some kind of secret SEO strategy to get to the top of Google? Or does it involve spending $1,000s of dollars on different marketing programs? Neither of these are on the list. Sure, spending a marketing wisely can be a great way to get business but that is for another discussion. And the higher you get on the search engines the better, however that can change quickly with algorithm updates and the like. So you need lots of marketing avenues. After lots of learnings from these seasoned marketers, they aggregated some of the best tips.
In this advice packed list from appinstitute.com they share 31 tips and we chose our favorite 10 to share:
No matter how many marketing tactics you put into play, you will never know which ones are most useful without analytics. Hence, your starting point for any marketing strategy will be to do the following.
-Install Google Analytics on your website.
Google Analytics is a free web analytics tool you can use to learn more about the visitors that come to your website, how they got to your website, what they do when they get there, and what makes them leave. This information is vital to determining which marketing tactics are working best for your small business.
For example, finding out where your visitors are coming from will let you know whether you are getting traffic from specific social networks, local directories, blog posts, advertising sources, and much more. Finding out what your top pages are will let you know what content your visitors like the most. Finding out what pages have the highest bounce rate will let you know that you need to improve those pages to ensure that visitors stay on your website longer to complete specific goals, like completing a lead form or making a purchase.
Speaking of goals, you can’t just install the Google Analytics code on your website and be done with it. You also need to set up Google Analytics goals to determine the marketing tactic that gets the best results for your business. Installing the code will tell you where you get traffic from. Setting up Google Analytics goals will tell you which marketing tactic converts into business.
-How to optimize your email marketing for conversions.
Optimizing your email marketing for conversions starts with how you build your email list. Some people want to build the largest email list possible. And that’s great if you can do it with your ideal customer base.
Your goal is to build an email list that is full of people who are your ideal customers. People who are more likely to buy your products or services than others. It’s better to have an email list with 1,000 people who are interested in your products and services than 10,000 people who are not. Why? Because you will ultimately be paying your email marketing service a lot more for an email list that isn’t interested in what you have to offer.
Some of the best tools include MailChimp, Constant Contact and AWeber.
-How to optimize your local marketing for conversions.
If you have a local business, you might be tempted to get it listed on every local business directory and review network out there. And while that might seem like a great idea at first, chances are you will either spend a lot of time or a lot of money on a wasted effort as some of those sites garner little to no traffic for businesses in specific industries.
Instead, take the conversion-focused approach. Figure out which local business directories and review networks are most important for your industry. For example, search for your business’s target keyword phrase, like Chicago windshield repair or just windshield repair. Off the bat, in the first page of search results, you’ll find Yelp, Angie’s List, and Yellow Pages. There are three local business directories and review networks your business needs to be listed in.
From there, you can look up your top competitors to see which networks they have the most ratings on. That will also tell you where your customers are going to find and rate businesses like yours.
If, after that, you feel you must be listed everywhere else, then you can go for it. But focus on what counts first, then circle back to the rest later.
-Create blog posts to attract people to your website.
There are two places you can create blog posts to get more people to your website: on your own website (i.e., your own blog) and other online publications (i.e., guest blogging). Blogging on your own website will allow you to create content that you can promote to your email list, optimize for search engines using specific keyword phrases, and share with your social media audience. All of these will get people to your website.
Blogging on other online publications will introduce you to new audiences. The more places people see your name, the more well-recognized you and your business will become, helping you build authority in your industry. In most cases, you will also get a link back to your website in the author bio of each of your posts so you can encourage readers to visit your website. Hence, more traffic to your website.
As all of this traffic starts coming to your website, they will hopefully start seeing your lead magnets and either subscribing to your email list or submitting your lead form.
Remember when blogging either solve a problem or entertain or inform.
-Create your basic social profiles and pages if you haven’t already.
There are hundreds of social networks out there, so it would be impossible to join them all, let alone maintain a solid presence on them all. Therefore, your goal should be to make sure you are on the social networks that count for your business. For most, those networks are going to be Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google+.
Depending on the size of your business and the amount of resources you can dedicate to your social media presence, you may want to consider claiming your business on these networks and focusing your efforts on one or two at first, then expanding to the others, or hiring someone to manage your social accounts.
-Start updating your basic social profiles and pages.
To help build your social media audiences and keep them engaged, you are going to have to post to your social media profiles and pages regularly. Audiences generally like to see a variety of posts that don’t just promote your company, but also informs them about your industry and general things they might be interested in or amused by.
Once you’ve posted some updates to your profiles and pages, you can then start promoting them to build your followers and fans. You can do this by posting social profile and page buttons on your website, adding links to your email newsletter and email signature, and cross promoting one social network your other social network audience. I.e., if you already have a large Twitter following, let them know that you just created a new Instagram account.
-Engage with your audiences.
Social media isn’t meant to be a broadcast channel, but rather an engagement network. Be sure to not only post updates to your social profiles and pages, but to also engage with your followers and fans by replying to their comments on your posts. The more you reply, the more they will be encouraged to comment on your future posts.
This is especially helpful on networks like Facebook where engagement can help boost your visibility in the news feed.
Remember having social media profiles is good but exchanging info with other followers is so important.
-Look for web pages where your business, products, or services would be a valuable addition.
-Look for web pages where your content would be a valuable addition.
Another approach at outreach is to promote your content instead of your main website, products, or services. In this case, you just find people who like to link to content similar to yours and let them know that you have an updated or more complete version of a particular post that they have linked to that you think their audience would like.
You can also set up a Google Alert for the target keyword phrase of your top pieces of content and watch for mentions or questions that your content could either link to or answer. Those could provide for excellent linking opportunities for your content that could benefit others as well.
Get reviews the right way.
Most local business directories and review networks have strict policies on how you can and can’t solicit reviews from customers. In most cases, you can’t offer incentives in exchange for reviews. But you can let your customers know that you are on particular local business directories and review networks and that they can review you there.
Exactly. There is a polite way to reach out to customers about them. Starting on this strategy and being consistent should give you more than your competitors.
You can read their full list here.
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