free up your time and get more sales
Time is the most valuable commodity and when you learn these tips you will have more of it. And the other thing financially successful people do is delegate. They delegate tasks to experts and focus on what they are good at. As the main founder of your business your main goal is to bring in business and to sell products and services. However you cannot do everything yourself, and that is where specialization of labor comes in. So are you wondering where to start and how to find good outsourced work?
In this informative blog post from marketer Neil Patel he shows us a lot of tasks to outsource right now and we chose our 5 favorites:
Are there risks to outsourcing?
Sure, there are risks to anything.
I’ll admit that outsourcing has its fair share of risks. You can risk hiring the wrong person. You risk an outsourcer going AWOL. You run the risk of poor work standards. You even risk your brand being tarnished when an outsourced worker gets shoddy with their work.
There’s a flip side to this.
Most entrepreneurs and marketers are concerned they’ll get low quality work if they outsource.
What I’ve discovered is that you can actually improve the quality of work if you outsource.
Let’s say you need to create an explainer video for a new product. You can do it yourself with your iPhone and feeble editing skills.
Or you can outsource it to an explainer video professional.
If you outsource it, the quality will be a million times better than the quality you’d get if you’d tried to do it yourself.
See what I mean?
This is a good intro to the process and a fairly accurate assessment of things. Here are the tips on the list:
I always strive to maintain high quality standards on both NeilPatel.com and Quick Sprout. I’ve found I’m consistently able to do so without it devouring my time by outsourcing.
And I’m not alone. In fact, 64% of B2B marketers outsource their writing in some capacity.
Here are some of the ways you can improve your blog quality through outsourcing:Moderating blog comments and filtering spam
Moderating blog comments and filtering spam
Responding to the comments your readers leave
Here are some of the outsourcing platforms to find good writers:
In my opinion, social media may be pound-for-pound the easiest area of marketing to outsource.
One of the biggest challenges of social media is curating the content you plan to share. It can take an enormous amount of time simply to find good, relevant articles that your audience will benefit from. Outsourcing this task is an instant way to free up several hours a week!
Think about the importance of visuals in your social media content too. Adding images to individual posts is a massive time drain…unless you outsource it!
A lot of tasks don’t require an immense amount of experience. Most virtual assistants are fully capable of handling them with minimal supervision.
It takes time to manage all those channels and a pro can get back to customers and post good content very quickly which is key.
While you don’t want just anyone handling the more complex aspects of SEO, there are several elements of SEO that virtual assistants are fully capable of looking after. Many freelancers have the skill to perform keyword research, create a 301 map, or generate a thorough sitemap.
And make sure if you do outsource this it is to a reputable shop or person.
Every good marketer makes decisions based on analytics.
But analytics can be tricky. You have to set up your analytics, configure the analytics, generate reports from your analytics, monitor these analytics, analyze the analytics, determine takeaways from the analytics, and then make strategic marketing decisions in light of these analytics.
Knowing your metrics and KPIs is key. Key performance indicators.
Knowing what the public perception of your business is at all times has never been more important than it is today. In fact, 97% of consumers say they read reviews about local businesses.
If you find good folks to do this stuff you can focus on what you do best and that is running your business.
You can read his entire list here.
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